An Introduction to Content Marketing
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1-Introduction to Content Marketing
What is Content Marketing?
The Importance of Content Marketing in Digital Strategy
Key Content Marketing Terminology
3 lessons, 3 quizzes
2-Developing a Content Marketing Strategy
Defining Your Goals and Objectives
Identifying and Understanding Your Target Audience
Content Planning and Ideation
3 lessons, 3 quizzes
3-Creating High-Quality Content
Creating High-Quality Content
Writing Engaging Blog Posts
Content Creation & Design Basics
3 lessons, 3 quizzes
4-Distributing Your Content
Choosing the Right Distribution Channel
Email Marketing for Content Distribution
Social Media Content Strategies
3 lessons, 3 quizzes
5-Measuring Content Marketing Success
Defining Content Marketing Metrics and KPIs
Optimising Content Based on Performance
Tools for Tracking and Analysis
3 lessons, 3 quizzes
6-Course Summary
Course Summary
1 lesson
5-Measuring Content Marketing Success
Optimising Content Based on Performance
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